Every company ideally wants to listen to their customers, but as humans can we really be good listeners? Especially at a time when we’re so driven by customer feedback analytics, is it easy to comprehend what they want from us?
Keeping your customers happy is the new form of marketing. A growing number of companies today are taking money out of actual marketing and investing it in a better customer experience to let them do the marketing. A whopping 73% of companies with “above average” Customer Experience maturity perform better financially than their competitors. But how are these mature companies able to achieve this success? Especially when they have tons of voices filled with unexpected issues? Simple answer: Actionable Insights
Over the years, companies evolved, technologies developed and people grew familiar with the power and practices of feedback. In the race of this competition between firms, only those few succeeded that gave power to customer far better than any rival close to it. Amazon is well applauded for its excellent customer service and has used one resource effectively to catapult itself ahead of the race: Data.
Feedback in itself is data, which can be your single source of truth to success if used efficiently. Customer Feedback Analytics is that tool which serves your purpose of interpreting this noise and conveying to you what exactly your customers want. With the power of Artificial Intelligence today, one can comfortably analyze data without scouring through endless feedback and guesstimating solutions.
A new feature launched in any product is bound to receive feedback during its entire lifecycle. For example, you have mastered creating an app on the iPhone, but recently released its feature on the Apple Watch. It is not only important to roll out updates to bring this app into perfection, but also essential to measure and see the performance of improvement over time. This allows you to dynamically view how effective your efforts have been over time and what move had the greatest impact in resolution.
With Customer Feedback Analytics, group your feedback data into categories of your product features, and understand what drives your customers. Is that new feature update on Tap-to-pay making them feel “happy” about it? Or they “angry” with the fact that it makes them feel less secure about their wallets? Maybe they are “surprised” that the payment can be done so seamlessly. And the best part is, since you’re driven by data, you can see real-time how many of your customers love/hate your new feature!
Be more informed about your solutions. Instead of guessing and coming up with personal opinions about what works better for your customers, listen to what customers actually want from you and develop on it to achieve your goals.
Do you know that every $1 invested in UX results in a return of $100? In the field of technology, it is user experiences that drive loyalty within customers. Most of the feedback coming from customers in this field is primarily relative to how their experience has been with your product. Know where you lack on your art, listen to their comparisons and innovate with beautiful experiences.
The best part is that Customer Feedback Analytics can easily be achieved without any effort today. With Pyoneer’s AI magic, the tool automatically scours through multitudes of your feedback data, and gives you a statistical, emotional and well informed analysis of what your customers actually need from you. With easy integrations to AppStores and Email services, your onboarding to our services can be done in no time!
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