Lean & Agile Design Thinking for Products

The way companies build successful products has fundamentally changed. Methods like Lean and Agile Design thinking are applicable on new technologies like smartphones, social network or cloud computing. It have

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Persona to visualize insights and design thinking for customers

How to create a persona?This article focuses only on the first process phase of the Design Thinking and User research process, which it deals with understanding your target customer group as well as their behaviors and feelings in order to get a clear picture of their daily goals and needs.

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Great Customer Experience – A Key to Success

Is there a simple way to innovation and successful products? No, of course, it’s not! In Fact, most products fail. Not because we fail to build what we set out to build, but because we waste needless time, money, and effort building the wrong product — something nobody wants.

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